i'm not thirsty

Poster 1

Poster 2

Direct mailer

Poster 1

1/4

DRINK MORE WATER CAMPAIGN

This campaign aims to encourage people to drink more water.

Concept: the results of not drinking enough water are horrifying. These posters focused on the scare factor of the consequences of dehydration. For example, cracked lips and dry skin.

Tagline: I'm not thirsty

This is a common reason for not drinking water. However, even if we are not thirsty, we still need to drink. Therefore, I would like to convey the message that, not thirsty is not an excuse to not drink water.

Deliverables: 3 Posters and 1 BTL